SERENOVA
Pet Memorial Experience Centers
Investor Access Password

This site contains confidential offering materials.
For access, contact serenova@example.com

Raising $600,000 — Q2 2026 Close

The dignified farewell
American pets deserve.

Serenova is the first premium pet memorial experience center in DFW — modeled on Japan's $12B industry and South Korea's tech-forward innovations. Zero competitors. Fully proven abroad. First to market.

$6.3B
Global memorial market (2024)
0
Premium competitors in DFW
1.75×
Investor return threshold
38–52%
Projected 5-year IRR
Scroll
Investment Thesis

A market hiding in
plain sight

"When a pet dies, most American families receive a vet referral, a box of ashes mailed back, and nothing else. No ceremony. No closure. No dignity."

Over 70% of US households own a pet. The emotional bond between owners and their animals has never been stronger — for a growing number of households, the pet is the family.

Declining birth rates, rising single-person households, and delayed parenthood are redirecting nurturing instincts into animals. The same shift that created Japan's $12 billion pet memorial industry and South Korea's explosively growing market is now well underway in the United States.

In DFW — nearly 8 million people, among the highest household incomes in Texas — there is not a single dedicated premium pet memorial experience center. The entire market is served by transactional cremation pickup services charging $150–$300.

Serenova fills that gap.

70%
of US households own a pet — more than those with children under 18
$147B
Total US pet industry revenue in 2023
11.45%
Annual growth rate of the global pet funeral services market
$3.75B
Projected global pet funeral market by 2030
~8M people
DFW metroplex population — with zero premium pet memorial experience centers
Proof of Concept

Proven in two
countries already

Japan and South Korea built billion-dollar pet memorial industries on the same forces now reshaping US households. Serenova brings both models to America — first.

🇯🇵
Japan — The Ceremony Model
40 years mature · $12B industry
Birth rate1.20 — well below replacement
Pet market size¥1.9T (~$12 billion)
Pets vs. childrenPets outnumber children under 15
Key innovationsCeremony rooms, mobile vans, sutras
Memorial diamondsAshes → wearable gems
Anniversary services49-day & 1-year rituals
What Serenova takesThe physical ceremony model
🇰🇷
South Korea — The Tech Model
Fastest growing globally · CES 2025
Birth rate0.72 — world's lowest
Pet market₩4.5T → ₩6T by 2027
FacilitiesDoubled: 44 → 83 in 6 years
Dog food vs. formulaOutsold baby formula 4 yrs running
AI memorialsPet voice replies (Four Paws)
XR parksCES 2025 exhibitor
What Serenova takesThe AI & digital layer
US pet ownership vs. South Korea
(70% vs. 30% of households)
$147B
US total pet market — larger than Japan and Korea combined
0
Premium pet memorial experience centers in the DFW metro
Service Model

Four tiers.
One experience center.

Every service includes private, dignified care. Families choose the level of ceremony that fits their needs — with blended average revenue of $1,400 per client at conservative mix assumptions.

Essential
$300 – $600
Private cremation
Standard urn
Paw print impression
Death certificate
Legacy
$2,000 – $3,500
Everything in Farewell
Memorial keepsake jewelry
Professional memorial video
Grief counseling (1 hr)
Anniversary service
Eternal
$3,500 – $6,500+
Everything in Legacy
Memorial diamond from ashes
AI remembrance feature
3 grief counseling sessions
Lifetime digital memorial
Additional revenue streams: Memorial product retail (urns, jewelry, garden stones), grief counseling packages, digital platform subscriptions ($9.99–$29.99/mo), anniversary services, and corporate pet bereavement HR packages — targeting 15–20% of total revenue in Year 2.
Financial Highlights

Conservative projections.
Strong margins.

5-Year Revenue Projection
Year 1 (2027)$765,000
Year 2 (2028)$1,593,000
Year 3 (2029)$2,142,000
Year 4 (2030)$2,570,000
Year 5 (2031)$3,084,000
5-Year Cumulative$10,154,000
Key Operating Metrics (Yr 2 Steady State)
Blended avg. revenue / client$1,400
Clients served / month70 (target)
Service gross margin62–68%
EBITDA (Yr 2)$589,000
EBITDA margin (Yr 2)37%
Scenario
Conservative
Base Case
Optimistic
Clients/mo (Yr 2)
55
70
88
Yr 2 Revenue
$1.18M
$1.59M
$2.0M
Yr 2 EBITDA
$410K
$589K
$780K
Break-even month
20–22
16–18
13–15
5-yr IRR ($100K inv.)
~32%
~42%
~52%
1.75× reached
Yr 5
Yr 4
Yr 3
Break-even Point
~52 clients / month
At $1,400 blended revenue and ~$72K fixed monthly costs, contribution margin per client covers fixed costs at approximately 52 clients/month. Projected to reach in Month 16–18 under base case assumptions.
Investment Terms

Revenue Share Agreement

A transparent, performance-linked structure. Investors earn before the company does — and retain permanent equity upside after the return threshold is met.

1
Invest
Minimum $25,000 per unit. Join the founding investor group. $600,000 total raise targeting Q2 2026 close.
2
Earn
Receive your pro-rata share of 25% of gross revenue beginning Month 7 of operations. Paid monthly, no lock-up.
3
Convert
Once you've received 1.75× your invested capital, your revenue share converts to a permanent equity stake in Serenova LLC.
Total Raise$600,000
Minimum Investment$25,000 per unit
Revenue Share Pool25% of gross revenue
Distribution StructurePro-rata by % of raise
Return Threshold1.75× invested capital
Post-Threshold Equity10% aggregate (pro-rata)
Distributions BeginMonth 7 post-launch
Projected 5-yr IRR38–52% (scenario range)
Investment % of Raise Monthly Rev Share Yr 1 Est. Dist. Yr 2 Est. Dist. 1.75× Target
$25,000 4.17% 1.04% of gross rev ~$8,000 ~$16,600 $43,750
$50,000 8.33% 2.08% of gross rev ~$15,900 ~$33,100 $87,500
$100,000 16.67% 4.17% of gross rev ~$31,900 ~$66,400 $175,000
$150,000 25.00% 6.25% of gross rev ~$47,800 ~$99,600 $262,500
$200,000 33.33% 8.33% of gross rev ~$63,800 ~$132,800 $350,000
The Team

Built for this
specific opportunity.

Serenova's founding team combines operational experience, grief sector expertise, and DFW market knowledge — the exact mix this business requires.

F
[Founder Name]
Founder & General Manager
Responsible for overall strategy, operations, and investor relations. [Background in relevant field — e.g., healthcare, hospitality, or consumer services]. Deep knowledge of the DFW market and strong relationships with local veterinary community.
G
[Grief Counselor Name]
Lead Grief Counselor
Certified through the Association for Pet Loss and Bereavement (APLB). Specializes in companion animal bereavement. Brings clinical credibility and emotional intelligence to the client experience — a key differentiator from all existing providers.
A
[Advisor Name]
Strategic Advisor
[Background — e.g., veterinary industry, funeral services, or consumer brand building]. Advises on vet partnership strategy and operational best practices. Brings [X years] of industry experience and an established referral network in the DFW veterinary community.
Team placeholders are indicated above. Final team profiles, including LinkedIn bios and credentials, are available in the full investor prospectus. Key hires — Memorial Coordinators, Cremation Technician, Marketing Lead — will be executed upon funding close.
Next Steps

Join the founding
investor group.

We're targeting a Q2 2026 close. Build-out begins immediately after. First client welcomed Q4 2026.

Request a Call or Documents
Thank you — we'll be in touch within one business day.

Prefer email? Reach us directly at serenova@example.com