SERENOVA
Pet Memorial Experience Centers
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Raising $600,000 — Q2 2026 Close

The dignified farewell
American pets deserve.

Serenova is the first premium pet memorial experience center in DFW — modeled on Japan's $12B industry and South Korea's tech-forward innovations. Zero competitors. Fully proven abroad. First to market.

$6.3B
Global memorial market (2024)
0
Premium competitors in DFW
1.75×
Investor return threshold
38–52%
Projected 5-year IRR
Scroll
Investment Thesis

A market hiding in
plain sight

"When a pet dies, most American families receive a vet referral, a box of ashes mailed back, and nothing else. No ceremony. No closure. No dignity."

Over 70% of US households own a pet. The emotional bond between owners and their animals has never been stronger — for a growing number of households, the pet is the family.

Declining birth rates, rising single-person households, and delayed parenthood are redirecting nurturing instincts into animals. The same shift that created Japan's $12 billion pet memorial industry and South Korea's explosively growing market is now well underway in the United States.

In DFW — nearly 8 million people, among the highest household incomes in Texas — there is not a single dedicated premium pet memorial experience center. The entire market is served by transactional cremation pickup services charging $150–$300.

Serenova fills that gap.

70%
of US households own a pet — more than those with children under 18
$147B
Total US pet industry revenue in 2023
11.45%
Annual growth rate of the global pet funeral services market
$3.75B
Projected global pet funeral market by 2030
~8M people
DFW metroplex population — with zero premium pet memorial experience centers
Proof of Concept

Proven in two
countries already

Japan and South Korea built billion-dollar pet memorial industries on the same forces now reshaping US households. Serenova brings both models to America — first.

🇯🇵
Japan — The Ceremony Model
40 years mature · $12B industry
Birth rate1.20 — well below replacement
Pet market size¥1.9T (~$12 billion)
Pets vs. childrenPets outnumber children under 15
Key innovationsCeremony rooms, mobile vans, sutras
Memorial diamondsAshes → wearable gems
Anniversary services49-day & 1-year rituals
What Serenova takesThe physical ceremony model
🇰🇷
South Korea — The Tech Model
Fastest growing globally · CES 2025
Birth rate0.72 — world's lowest
Pet market₩4.5T → ₩6T by 2027
FacilitiesDoubled: 44 → 83 in 6 years
Dog food vs. formulaOutsold baby formula 4 yrs running
AI memorialsPet voice replies (Four Paws)
XR parksCES 2025 exhibitor
What Serenova takesThe AI & digital layer
US pet ownership vs. South Korea
(70% vs. 30% of households)
$147B
US total pet market — larger than Japan and Korea combined
0
Premium pet memorial experience centers in the DFW metro
Service Model

Four tiers.
One experience center.

Every service includes private, dignified care. Families choose the level of ceremony that fits their needs — with blended average revenue of $1,400 per client at conservative mix assumptions.

Essential
$300 – $600
Private cremation
Standard urn
Paw print impression
Death certificate
Legacy
$2,000 – $3,500
Everything in Farewell
Memorial keepsake jewelry
Professional memorial video
Grief counseling (1 hr)
Anniversary service
Eternal
$3,500 – $6,500+
Everything in Legacy
Memorial diamond from ashes
AI remembrance feature
3 grief counseling sessions
Lifetime digital memorial
Additional revenue streams: Memorial product retail (urns, jewelry, garden stones), grief counseling packages, digital platform subscriptions ($9.99–$29.99/mo), anniversary services, and corporate pet bereavement HR packages — targeting 15–20% of total revenue in Year 2.
Financial Highlights

Conservative projections.
Strong margins.

5-Year Revenue Projection
Year 1 (2027)$765,000
Year 2 (2028)$1,593,000
Year 3 (2029)$2,142,000
Year 4 (2030)$2,570,000
Year 5 (2031)$3,084,000
5-Year Cumulative$10,154,000
Key Operating Metrics (Yr 2 Steady State)
Blended avg. revenue / client$1,400
Clients served / month70 (target)
Service gross margin62–68%
EBITDA (Yr 2)$589,000
EBITDA margin (Yr 2)37%
Scenario
Conservative
Base Case
Optimistic
Clients/mo (Yr 2)
55
70
88
Yr 2 Revenue
$1.18M
$1.59M
$2.0M
Yr 2 EBITDA
$410K
$589K
$780K
Break-even month
20–22
16–18
13–15
5-yr IRR ($100K inv.)
~32%
~42%
~52%
1.75× reached
Yr 5
Yr 4
Yr 3
Break-even Point
~52 clients / month
At $1,400 blended revenue and ~$72K fixed monthly costs, contribution margin per client covers fixed costs at approximately 52 clients/month. Projected to reach in Month 16–18 under base case assumptions.
Investment Terms

Revenue Share Agreement

A transparent, performance-linked structure. Investors earn before the company does — and retain permanent equity upside after the return threshold is met.

1
Invest
Minimum $25,000 per unit. Join the founding investor group. $600,000 total raise targeting Q2 2026 close.
2
Earn
Receive your pro-rata share of 25% of gross revenue beginning Month 7 of operations. Paid monthly, no lock-up.
3
Convert
Once you've received 1.75× your invested capital, your revenue share converts to a permanent equity stake in Serenova LLC.
Total Raise$600,000
Minimum Investment$25,000 per unit
Revenue Share Pool25% of gross revenue
Distribution StructurePro-rata by % of raise
Return Threshold1.75× invested capital
Post-Threshold Equity10% aggregate (pro-rata)
Distributions BeginMonth 7 post-launch
Projected 5-yr IRR38–52% (scenario range)
Investment % of Raise Monthly Rev Share Yr 1 Est. Dist. Yr 2 Est. Dist. 1.75× Target
$25,000 4.17% 1.04% of gross rev ~$8,000 ~$16,600 $43,750
$50,000 8.33% 2.08% of gross rev ~$15,900 ~$33,100 $87,500
$100,000 16.67% 4.17% of gross rev ~$31,900 ~$66,400 $175,000
$150,000 25.00% 6.25% of gross rev ~$47,800 ~$99,600 $262,500
$200,000 33.33% 8.33% of gross rev ~$63,800 ~$132,800 $350,000
The Team

Built for this
specific opportunity.

Serenova is founded and led by a 15-year DFW operations veteran. Key roles — Lead Grief Counselor and Strategic Advisor — are being filled from an active candidate pipeline ahead of our Q2 2026 funding close.

SJ
Shaan Jivani
Founder & Chief Executive
15+ year career leading organizational transformation and delivery operations across Fortune 500 companies including Fortune Brands Innovations, IBM, Toyota Connected, and Hilton Worldwide — all based in the Dallas–Fort Worth metroplex. Brings deep expertise in building high-performing teams, designing scalable service operations, and executing complex multi-stakeholder initiatives. Founded Serenova to bring the dignity and ceremony of East Asia's mature pet memorial culture to the American market for the first time. BA in Economics, E-Commerce & Marketing, University of North Texas.
+
Lead Grief Counselor
Position Being Filled — Q3 2026
Certified through the Association for Pet Loss and Bereavement (APLB). Will specialize in companion animal bereavement, providing on-site grief support and leading our counseling program. Final candidate in active evaluation. Full profile available upon request.
+
Strategic Advisor
Veterinary Industry — Being Confirmed
Experienced operator from the DFW veterinary or pet care industry. Will advise on vet partnership strategy, referral network development, and operational best practices. Brings an established network of clinic relationships across the Frisco, Allen, and McKinney corridor.
Full LinkedIn profiles and references available upon request. Key operational hires — Memorial Coordinators, Cremation Technician, and Marketing Lead — will be executed within 60 days of funding close, leveraging Shaan's 15-year track record of building high-performing teams in the DFW market.
Next Steps

Join the founding
investor group.

We're targeting a Q2 2026 close. Build-out begins immediately after. First client welcomed Q4 2026.

Request Documents or Schedule a Call
Thank you — we'll be in touch within one business day.

Prefer email? Reach us directly at invest@serenova.pet